How did you attract/address your audience?

To begin with, we conducted a lot of Audience Research (which can be seen if you click the link). This was essential to find out what people enjoyed in a film opening, and what they did not. We also asked questions that were specific to our film opening ideas, such as 'In a film opening do you prefer one character introduced or a few characters?' which the answers of helped us to establish whether our ideas would be popular and have an audience appeal.

From the audience research, I found that the most popular genre was a typical romance film because they were the types of film that people could connect with and felt were most realistic. I went against this idea but my film opening could still be perceived as being part of this genre, as it is a very loose plot and could lead into anything. Another thing I found out was that people enjoyed a slow paced introduction more than a faster one, as they felt more confused the faster it was as there is too much to take in. I took this information and used it to create something that was what people liked, in the first two minutes my character makes a paper crane and then burns a pile of letters/photographs which is not too confusing. I did this because I felt that the more simplistic it was, the more the audience would enjoy and understand the beginning as it would give them that impression.

For the target audience of my film opening, I think that the main character is someone that they could relate to. Doing this would attract the audience if they felt that the character was someone they could connect with and envision themselves being this person. Also someone mentioned in the audience research that they liked to 'grow' with the character and as the film is centred around this girl, we are with her all the way until she reaches happiness.

I have also attracted the audience by leaving the opening so open to interpretation that it's possible that almost anything could happen. This would make the viewer want to continue watching the film as it is uncertain what is going to happen and they may want to test what they originally predicted the plot to be.