The first ever publication that could be classed as a magazine was created in England in 1709. The focus was mainly on entertainment and America started their own magazines too in 1941, based around politics as it was evolving into a democratic nation. The early 20th Century saw new styles of magazines, which included articles, stories and advertising. As the market got more competitive, it also expanded as television emerged, being able to base a magazine on a television programme e.g cartoons and listings. Since then, large publishing companies have gathered even more titles and are just getting bigger. They have different business interests, which means they are not fully dependent on only one media. The magazine sector accounted for 18.4% of the £15.3 billion that was made from the British Media spend in 1999. This means that there is such a lucrative media for publishers to exploit.