Preliminary Task

Preliminary Task from Jessica Baker on Vimeo.

For the preliminary task we had to choose a genre and our group chose to film this scene in the style of a western film.

Location: Saloon-type doors and corridor, leading into a room/space with two chairs.


Roland is wearing a checkered shirt, typical of a cowboy.

Script: (Roland walks through doors to the room where Derek is already sitting, playing with some money and chewing on a toothpick)
           ROLAND: (Slams hands on table) You stole my gold.
           (Derek looks up and raises eyebrow)
           ROLAND: You left your filthy stench on my property. (Bangs fist on table)
           DEREK: Well you left your filthy stench on my wife! (Presses up from the table, kicking away the               chair behind him)
           (The two men stare at each other angrily.  Roland turns and leaves, Derek follows, throwing down some money as he leaves) 

Two contrasting magazine brands published by IPC Media

Marie Claire

Overview - Marie Claire is a worldwide icon it epitomises style and substance, with fashion and beauty that embrace everything from catwalk to high street. Marie Claire is published in the UK in partnership with French publishing company, Groupe Marie Claire.


Frequency - Monthly 


Circulation - 280,021 (ABC Jan-Jun 10)


Readership - 821,000 (NRS Jan-Jun 10)


Target Market -professional women aged 25-34

Country Life

Overview - Quintessential English magazine, is undoubtedly one of the biggest and instantly recognisable brands in the UK today. It has a unique core mix of contemporary country-related editorial and top end property advertising. Editorially, the magazine comments in-depth on a wide variety of subjects, such as architecture, the arts, gardens and gardening, the countryside, field-sports and wildlife.

Frequency - Weekly 

Circulation - 36,836 (ABC Jan-Dec 09)

Readership - 220,000 (NRS Jul09-Jun10)

Target Market - Adults 

The first ever publication that could be classed as a magazine was created in England in 1709. The focus was mainly on entertainment and America started their own magazines too in 1941, based around politics as it was evolving into a democratic nation. The early 20th Century saw new styles of magazines, which included articles, stories and advertising. As the market got more competitive, it also expanded as television emerged, being able to base a magazine on a television programme e.g cartoons and listings. Since then, large publishing companies have gathered even more titles and are just getting bigger. They have different business interests, which means they are not fully dependent on only one media. The magazine sector accounted for 18.4% of the £15.3 billion that was made from the British Media spend in 1999. This means that there is such a lucrative media for publishers to exploit.

According to the article in THE GUARDIAN (Jan 2009) why are the major players in the British magazine industry better placed to weather the economic crisis?
The larger scale magazines are far more likely to survive the economic crisis as they have invested into extending their brands into things such as TV, mobile, radio etc. This means that they can deal with the impact far better than the smaller magazines.