Tuesday, 14 December 2010

NME Questions

In 1996 under the stewardship of NME editor Steve Sutherland and publisher Robert Tame, the NME started its website NME.COM. In November 1999 the site hosted the UK's first webcast, of Suede 'Live In Japan'. In 2001 the site gave away a free mp3 of The Strokes debut single "Last Nite" a week before its release. The site rallied around The Libertines after their debut single "What A Waster" dropped from playlists due to its profanity - giving away the single as a free mp3 download.
The website was relaunched and redeveloped the site in September 2005 and the focus migrated towards video, audio and the wider music community.
In 2007 NME.COM was launched in the USA with additional staff and plans to launch its Breaking Bands contest and the NME Awards across the Atlantic.
The site now provides news, photos, video, blogs, reviews, gig listings and videos as well as featuring downloads, merchandising and message boards. Over the last year, the focus of the website has also shifted to also include tabloid gossip alongside its traditional music news. NME.COM now has 5.3 million monthly unique users, making it the largest magazine website in the UK.
In 2010 NME.COM instituted NME Breakthrough, a new music community for artists, bands and fans.

The NME website avoids patronizing it’s readers and in a similar style to the magazine, some of it’s articles contain musical vocabulary. It approaches the reader in an informal manner.  

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