The website was relaunched and redeveloped the site in September 2005 and the focus migrated towards video, audio and the wider music community.
In 2007 NME.COM was launched in the
The site now provides news, photos, video, blogs, reviews, gig listings and videos as well as featuring downloads, merchandising and message boards. Over the last year, the focus of the website has also shifted to also include tabloid gossip alongside its traditional music news. NME.COM now has 5.3 million monthly unique users, making it the largest magazine website in the
In 2010 NME.COM instituted NME Breakthrough, a new music community for artists, bands and fans.
The NME website avoids patronizing it’s readers and in a similar style to the magazine, some of it’s articles contain musical vocabulary. It approaches the reader in an informal manner.
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