NME Fact File

KEY STATS

Male: 74% 

Female: 26% 

Median age: 23 

Circulation: 33,875 

Readership: 325,000

NME Questions

In 1996 under the stewardship of NME editor Steve Sutherland and publisher Robert Tame, the NME started its website NME.COM. In November 1999 the site hosted the UK's first webcast, of Suede 'Live In Japan'. In 2001 the site gave away a free mp3 of The Strokes debut single "Last Nite" a week before its release. The site rallied around The Libertines after their debut single "What A Waster" dropped from playlists due to its profanity - giving away the single as a free mp3 download.
The website was relaunched and redeveloped the site in September 2005 and the focus migrated towards video, audio and the wider music community.
In 2007 NME.COM was launched in the USA with additional staff and plans to launch its Breaking Bands contest and the NME Awards across the Atlantic.
The site now provides news, photos, video, blogs, reviews, gig listings and videos as well as featuring downloads, merchandising and message boards. Over the last year, the focus of the website has also shifted to also include tabloid gossip alongside its traditional music news. NME.COM now has 5.3 million monthly unique users, making it the largest magazine website in the UK.
In 2010 NME.COM instituted NME Breakthrough, a new music community for artists, bands and fans.
The NME website avoids patronizing it’s readers and in a similar style to the magazine, some of it’s articles contain musical vocabulary. It approaches the reader in an informal manner.  

notes on article about NME

NME’s first issue was published on 7 March 1952 after the Musical Express and Accordion Weekly was bought by London music promoter Maurice Kinn, and relaunched as the New Musical Express. To begin with, it was published in a non-glossy tabloid format on standard newsprint. It created the first UK Singles Chart on 14 November 1952.
1960's - 200,000 issues per week sold, one of the UK’s biggest sellers.
1970’s- NME was overtaken by Melody Maker as it had failed to keep pace with the development of rock music. In early 1972 the paper was almost ceased by IPC (who bought the paper from Kinn in 1963). Sales were now at 60,000.
1980’s- new direction for the NME proved to be a commercial success and the paper brought in new writers such as Andrew Collins, Stuart Maconie, Mary Anne Hobbs and Steve Lamacq to give it a stronger identity and sense of direction. Sales were still dropping and NME was yet again threatened with closure. The magazine was being pulled in all sorts of directions.
1990’s- The start of 1990 saw more American bands published in NME, yet British bands were not ignored. Britpop began to fill the musical/cultural void that Nirvana left, and NME covered all of these new bands. Sales began to increase. However, at the end of the year, sales took a dip again.

2000's -  From 21 March 1998 the paper was no longer printed on newsprint, and was converted to glossy covers. Melody Maker and Select were shut down, narrowing down the music magazine market. New photographers and new writers were hired, which proved popular therefore increasing the sales. An Irish version of NME was released, later to be closed down. Circulation of the magazine has fallen continuously since 2003. In the second half of 2009, the magazine's circulation was 38,486, 47% down on a 2003 figure of 72,442

Preliminary Film Opening

For this task, Anna and I worked together and chose the film opening to Billy Elliot which can be seen here. We did film all of the necessary parts for the beginning (slow motion jumping etc) but chose to leave it out in the finished product. It was left out as we filmed it on a trampoline which we saw was the only possible way to do so but unfortunately the footage was too dark and we could not reschedule more filming with the actor. I have learnt a lot from this task, which I will write about in another post.